TRAILBLAZE OUTDOORS

Designing an Interactive Retail Experience

MY ROLE

UI Designer
UX Design
Interaction Design

TOOLS

Adobe Illustrator
Adobe Photoshop
Html , Css , Java

YEAR

2026

Overview

An immersive retail experience connecting users with outdoor products through interactive touchpoints. Focused on engagement, exploration, and seamless product discovery.

Problem and Challenges

Traditional retail feels disconnected and overwhelming for users. A simpler, more intuitive experience was needed for product exploration.
Designing within limited space while maintaining usability and comfort. Balancing interactivity with simplicity across different users.

Solution

A hybrid experience combining physical and digital interaction. Enables users to explore products naturally and confidently.

Goals

Create an engaging experience that reflects exploration and discovery. Encourage interaction through intuitive design and strong visuals.

Design

A clean system using typography, spacing, and layout to guide attention. Ensures clarity, balance, and a smooth user experience.

Color Palette

Typography

Nexa

by Svetoslav Simov

360° ROTATING PRODUCT

Users can explore products in a 360° environment using gesture-based interaction. This creates a hands-free, immersive experience that enhances accessibility and engagement.

DUAL SCREEN

A dual-screen system allows users to browse on a main display while interacting through a touchscreen. This setup improves navigation and creates a smooth transition between exploration and decision-making.

PROMOTIONAL CONTENT

Interactive videos can be triggered through QR codes and product tags, offering users a deeper understanding of the brand and products in an engaging way.

PROJECT VIDEO

This walkthrough video presents the retail installation concept, screen interactions, and the overall experience design in a dynamic and interactive format.